Project Proposal
Design a pop-up shop for a brand collaboration. The pop-up has to fit within a shipping container so it can be transported easily.
THE COLLABORATION
Artemis I is the first integrated test of NASA’s deep space exploration systems: the Orion spacecraft, Space Launch System (SLS) rocket, and
the ground systems at the agency’s Kennedy Space Center in Florida. The first in a series of increasingly complex missions, Artemis I is an uncrewed flight test
that will provide a foundation for human deep space exploration and demonstrate our commitment and capability to return humans to the Moon and extend beyond.
This project is a collaboration between the National Aeronautics and Space Administration (NASA) and The North Face in celebration of the launch of Artemis 1.
INSPIRATION
Heritage mountain apparel brand The North Face has launched a global campaign to inspire the spirit of curiosity and enable a generation of new explorers by expanding the notion of exploration as a state of mind.
The campaign continues a decades-long ethos for the brand that exploration changes lives – which The North Face has enabled through product innovation, athlete expeditions, and philanthropic programs like the Explore Fund. Now, the company is reaching beyond the physical to expand the definition of exploration and giving a new generation the inspiration to do the same.
A photo featuring the Never Stop
Exploring campaign
BRAND GUIDELINES
Title:
NASALIZATION
Body:
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Vivamus at augue eget arcu dictum varius duis at.
Colors:
Hex: FC3D21
R: 239
G: 65
B: 41
C: 0
Y: 95
M: 90
K: 0
Hex: 333333
R: 51
G: 51
B: 51
C: 69
Y: 63
M: 62
K: 58
Hex: 0B3D91
R: 11
G: 61
B: 145
C: 100
Y: 11
M: 88
K: 1
Hex: FFFFFF
R: 255
G: 255
B: 255
C: 0
Y: 0
M: 0
K: 0
Logos:
NASA Logo
The North Face Logo
Artimis I Logo
Artemis I will be an uncrewed flight test of the Space Launch System and the Orion spacecraft around the Moon.
This is the patch of the first Artemis launch, the next patch will be designed by the crew.
LAYOUT
MATERIALS
CLEAR PLASTIC
METAL
DARK WOOD
BLACK METAL
GREY FABRIC
BLACK FABRIC
THE EXPERIENCE
This sticker will be available for guests as well
This patch will be given to all visitors who visit the pop-up.
LOCATIONS
01
DENVER
02
HOUSTON
03
CAPE CANAVERAL
04
LOS ANGELES
05
NEW YORK
Fall 2022
1-month project
CMF
Branding
Tools
