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Project Proposal

Design a pop-up shop for a brand collaboration. The pop-up has to fit within a shipping container so it can be transported easily.

THE COLLABORATION

THE COLLABORATION

Artemis I is the first integrated test of NASA’s deep space exploration systems: the Orion spacecraft, Space Launch System (SLS) rocket, and

the ground systems at the agency’s Kennedy Space Center in Florida. The first in a series of increasingly complex missions, Artemis I is an uncrewed flight test

that will provide a foundation for human deep space exploration and demonstrate our commitment and capability to return humans to the Moon and extend beyond.

This project is a collaboration between the National Aeronautics and Space Administration (NASA) and The North Face in celebration of the launch of Artemis 1.

INSPIRATION

INSPIRATION

Heritage mountain apparel brand The North Face has launched a global campaign to inspire the spirit of curiosity and enable a generation of new explorers by expanding the notion of exploration as a state of mind.

The campaign continues a decades-long ethos for the brand that exploration changes lives – which The North Face has enabled through product innovation, athlete expeditions, and philanthropic programs like the Explore Fund. Now, the company is reaching beyond the physical to expand the definition of exploration and giving a new generation the inspiration to do the same.

A photo featuring the Never Stop

Exploring campaign

BRAND GUIDELINES

BRAND GUIDELINES

Title:

NASALIZATION

Body:

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Vivamus at augue eget arcu dictum varius duis at.

Colors:

Hex: FC3D21

R: 239

G: 65

B: 41

C: 0

Y: 95

M: 90

K: 0

Hex: 333333

R: 51

G: 51

B: 51

C: 69

Y: 63

M: 62

K: 58

Hex: 0B3D91

R: 11

G: 61

B: 145

C: 100

Y: 11

M: 88

K: 1

Hex: FFFFFF

R: 255

G: 255

B: 255

C: 0

Y: 0

M: 0

K: 0

Logos:

NASA Logo

The North Face Logo

Artimis I Logo

Artemis I will be an uncrewed flight test of the Space Launch System and the Orion spacecraft around the Moon.

 

This is the patch of the first Artemis launch, the next patch will be designed by the crew.

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LAYOUT

LAYOUT

MATERIALS

MATERIALS

CLEAR PLASTIC

METAL

DARK WOOD

BLACK METAL

GREY FABRIC

BLACK FABRIC

KellenToomey-popup-28.png
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THE EXPERIENCE

This sticker will be available for guests as well

This patch will be given to all visitors who visit the pop-up.

LOCATIONS

01

DENVER

02

HOUSTON

03

CAPE CANAVERAL

04

LOS ANGELES

05

NEW YORK

Fall 2022
1-month project
CMF
Branding
Tools
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