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Snowjar.280.png

HYDRATION DURING SNOW SPORTS 

While skiing or snowboarding, there is an increased risk of dehydration. Snow athletes are less likely to drink the required amount of water they need because of the cold air and high altitude. Skiing and snowboarding require a high level of balance and coordination causing users to avoid carrying excess weight.

RESEARCH

"I usually travel light, I only bring my phone and neck warmer, I am always worried on the lift that I will drop something."

"You don't want to be the backpack guy. You end up carrying other people's stuff. It will eventually affect your balance.

"When I worked at the resort they gave us a collapsable water bottle, but it was small and I would run out."

"I usually don't take water, I know it sounds bad but it is awkward to carry while skiing and teaching kids.

I  conducted 8 interviews with skiers and snowboarders, my original intention was to design a backpack for equipment but made a more significant discovery. Not one interviewee carried water while participating in their snow sport.

 

 

User Need Heirarchy
  • Doesn’t affect balance

  • Can fit in pocket

IDEATION

Paper - US Landscape.png

COLORWAYS

The most common lens colors for snow sports are brown, rose, green, and gold-tinted. The colorways are contrasting colors from the lens colors to increase the user's ability to see the bottle if dropped in the snow.

Hex: 46617C

R: 70

G: 97

B: 124

C: 78

M: 58

Y: 34

K: 13

Hex: 97D1C3

R: 151

G: 209

B: 195

C: 41

M: 1

Y: 27

K: 0

Hex: 537BBC

R: 83

G: 123

B: 188

C: 72

M: 49

Y: 0

K: 0

FEATURES

Wood Front:

Logo Front:

Hex: E59DC5

R: 229

G: 157

B: 197

C: 6

M: 46

Y: 0

K: 0

Rubber Coated Hand Warmer

Can warm hands

Spill Proof Lid

No leaking if user falls

Easy to Flip Lid

Can open with gloves on

USB-C Charging

Charges hand warming and acts as external battery

BRAND

Snowjar Logo
Color Palette

Hex: 46617C

R: 70

G: 97

B: 124

C: 78

M: 58

Y: 34

K: 13

Hex: 537BBC

R: 83

G: 123

B: 188

C: 72

M: 49

Y: 0

K: 0

Hex: 0C1116

R: 12

G: 17

B: 22

C: 78

M: 69

Y: 73

K: 81

Brandmark
Typography

Typeface: Heliuk Regular

Fall 2021
1-month project
Design Research
CMF
Branding 
Tools
ASU The Design School - Fall 2021 Design Excellence Winner
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