



HYDRATION DURING SNOW SPORTS
While skiing or snowboarding, there is an increased risk of dehydration. Snow athletes are less likely to drink the required amount of water they need because of the cold air and high altitude. Skiing and snowboarding require a high level of balance and coordination causing users to avoid carrying excess weight.
RESEARCH
"I usually travel light, I only bring my phone and neck warmer, I am always worried on the lift that I will drop something."
"You don't want to be the backpack guy. You end up carrying other people's stuff. It will eventually affect your balance.
"When I worked at the resort they gave us a collapsable water bottle, but it was small and I would run out."
"I usually don't take water, I know it sounds bad but it is awkward to carry while skiing and teaching kids.
I conducted 8 interviews with skiers and snowboarders, my original intention was to design a backpack for equipment but made a more significant discovery. Not one interviewee carried water while participating in their snow sport.
User Need Heirarchy
-
Doesn’t affect balance
-
Can fit in pocket
IDEATION

COLORWAYS
The most common lens colors for snow sports are brown, rose, green, and gold-tinted. The colorways are contrasting colors from the lens colors to increase the user's ability to see the bottle if dropped in the snow.

Hex: 46617C
R: 70
G: 97
B: 124
C: 78
M: 58
Y: 34
K: 13

Hex: 97D1C3
R: 151
G: 209
B: 195
C: 41
M: 1
Y: 27
K: 0


Hex: 537BBC
R: 83
G: 123
B: 188
C: 72
M: 49
Y: 0
K: 0
FEATURES
Wood Front:
Logo Front:


Hex: E59DC5
R: 229
G: 157
B: 197
C: 6
M: 46
Y: 0
K: 0

Rubber Coated Hand Warmer
Can warm hands
Spill Proof Lid
No leaking if user falls
Easy to Flip Lid
Can open with gloves on
USB-C Charging
Charges hand warming and acts as external battery
BRAND
Snowjar Logo

Color Palette
Hex: 46617C
R: 70
G: 97
B: 124
C: 78
M: 58
Y: 34
K: 13
Hex: 537BBC
R: 83
G: 123
B: 188
C: 72
M: 49
Y: 0
K: 0
Hex: 0C1116
R: 12
G: 17
B: 22
C: 78
M: 69
Y: 73
K: 81
Brandmark


Typography

Typeface: Heliuk Regular



Fall 2021
1-month project
Design Research
CMF
Branding
Tools



